Facebook Page

Facebook page: http://bgsu.facebook.com/group.php?gid=2222690628

On the above linked page, I see the following: a purple McArthur gallon of grape drink, the group name of “WHAT THE F*CK IS JUICE?!?!,” a young black man saying “Oh snap! I want that purple stuff!,” a Blockbuster Online advertisement with a white man in a delivery outfit standing with DVD’s to give to you and he is smiling to try to make people feel that joining Blockbuster Online is such a good thing, four out of the six people displayed that are part of this group are black and the other two white, seven out of the ten displayed wall posts are easily seen as being by black individuals, all the people are said to be from around the Midwest or East Coast, none from the West or really South, by one black contributor it was stated, “wat da fuk iz juice” and by another black contributor, “Nigga what the fuck is juice? i want some grape drink baby!!” and by a third black contributor, “I dont want all those vitamins and minerals.....I just want drink baby.” and by a final black contributor, “Forget Sunny Delight....I want the purple stuff” and all of the pictures of people in the group are mostly head shots with only one being more with a young black man gesturing a west side type sign.

From this facebook page, race is constructed as “blacks” liking drink, as opposed to the “more white” juice. “Whites” drink grape juice, orange juice, apple juice, and cranberry juice, while “blacks” drink grape or purple drink, orange drink, etc. Also, “blacks” are seen as the gangster type with the one picture of a west side sign. “Blacks are also seen as using certain language such as “Oh snap!” and “nigga” and “drink baby.” This group directly relates to a comedians act where he used the average Sunny Delight commercial with all the white kids running inside to drink some Sunny Delight, while there is that one black kid in the background that points to “that purple stuff” in the back of the fridge and does not want the Sunny Delight. Of course this commercial used has the black kid in the background, and wanting “that purple stuff” which is grape or purple drink.